BASTA DE VIVOS

2D Animation

Chevrolet presents the new #BastaDeVivos campaign that focuses on the famous «Creole liveliness» and how it manifests itself in unfair practices in urban traffic by those who believe they are «more alive» than others.

The campaign raises the need to change this widespread characteristic among some Argentines, first of all on the street, in order to achieve a more orderly and safer urban transit.

The campaign was created by the agency Commonwealth McCann and totally worked from the digital realm for the new Chevrolet Tracker, the recently launched compact SUV with renewed design, greater connectivity and more safety equipment.

INFO

FORMAT

Advertising

YEAR

2017

PLATFORM
Youtube

LANGUAGE
Spanish

CATEGORY
Comedy

DURATION
1:40

AGE GROUP
+18

CLIENT
Rebolution

CREDITS

ADVERTISER: General Motors / PRODUCT: Chevrolet Tracker / AGENCY: Commonwealth McCann Bs. Como. / PRODUCER: Rebolucion / DIRECTION: Luciano Urbani / MUSICAL BAND: Unociclo / ILLUSTRATION: Leonardo Cirius / BACKGROUNDS: Lucas Bustos / 2D ANIMATION: Diego Forconi and Facundo Friquet / EDITION: Rodrigo Gonzalez

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