SPLIT (2015)

2D Animation

SPOT 1: AUTOS

SPOT 2: MAGIA

A new soft drink brand enters the Paraguayan market ready to compete in the segment of economic products. Split is the name of the product and belongs to the Pepsico family.

Several studies were carried out to better understand the preferences of consumers and from there the flavors Guarana, Orange, Pineapple and Lime Lemon were created.

From Game Ever we worked entirely on the development of the advertising campaign, including the character design of the pigeon family that gave the brand a unique and memorable identity

CREDITS

ADVERTISER: A.V. S. A. Pepsico Paraguay / PRODUCT: Split / AGENCY: Lupe / GENERAL PRODUCTION: Pablo Forconi / DIRECTION: Rodrigo Gonzalez / ILLUSTRATION: Gabriel Rodriguez / BACKGROUNDS: Lucas Bustos / 2D ANIMATION: Diego Forconi / MUSIC & SFX: Guillermo Bruno