2D Animation
Chevrolet presents the new #BastaDeVivos campaign that focuses on the famous «Creole liveliness» and how it manifests itself in unfair practices in urban traffic by those who believe they are «more alive» than others.
The campaign raises the need to change this widespread characteristic among some Argentines, first of all on the street, in order to achieve a more orderly and safer urban transit.
The campaign was created by the agency Commonwealth McCann and totally worked from the digital realm for the new Chevrolet Tracker, the recently launched compact SUV with renewed design, greater connectivity and more safety equipment.
INFO
FORMAT
Advertising
YEAR
2017
PLATFORM
Youtube
LANGUAGE
Spanish
CATEGORY
Comedy
DURATION
1:40
AGE GROUP
+18
CLIENT
Rebolution
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