Young people are the main fatalities in road accidents. Statistically, they are injured three times more than adults and are the cause of most of them. For reference, in 2019 more than 3,000 boys and girls lost their lives in traffic accidents.
Faced with this problem, Michelin reaffirms its commitment to promoting sustainable and, above all, safe mobility. Under this premise, the company presents Car Driver XP, a road safety awareness campaign with the aim of generating a change in behavior in young people when driving.
The proposal is based on this online video game, in which the participants must overcome a series of challenges and handling obstacles to become winners.
This game received the «CSR Distinction. Communicative Social Responsibility» in 2020.
CLIENT: Fiat / DEVEOLPMENT: Game Ever & 3OGS / GENERAL PRODUCTION: Franco Albertti / ILLUSTRATION: Leonardo Cirius and Lucia Gandini / ANIMATION: Diego Forconi / SOUND: Guillermo Bruno